Expand Globally
An international expansion program for Bavarian startups
Content
4 workshops
2 1-on-1 coachings
Dates
8 weeks
Starts Sept. 13, 2022
Cost
€2.475 per
founder team
Location
Online &
Onsite in Bavaria
Together with IHK Bayreuth and IHK Schwaben, weGrow has created a unique academic program that will empower Bavarian startups to effectively internationalise. Leveraging our experience on 350+ expansion projects, we created tools and frameworks that can be applied to your unique situation - with our guidance.
You will emerge from the program with a stronger understanding of what it takes to succeed in an international expansion. This includes the nuances of analyzing and selecting a new market, a fully-fleshed Go-to-Market strategy and an opportunity to practice your pitch for an audience of pertinent stakeholders.
Honeypot, Zenjob, Casavi, Trusted Shops - these German startups have already conquered their target markets using weGrow's methodology and experts. Your expansion journey can be next in our list of successes!
Take advantage of available subsidies for companies from the region to sponsor your program participation - find out more below.
What will you get?
You've got a proven business model. Reoccurring revenue. A growing team and customers in new countries. You're ready to expand. But where do you start? Join us and dozens of other weGrow academy participants to find out.
Industry
Insights
Learn how to scale your company best internationally -
alongside fellow founders
Personalized Mentorship
Develop, test and direct your own market entry strategy with expert support and guidance - every step of the way
Reservoirs of
Knowledge
Draw on our network of global experts and partners in the field, and our experience from 200+ projects
Investor
Readiness
Wrap with a clear understanding of your next markets and strategies, + structure for funding rounds
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See what previous participants have got to say about Academy's impact!
Success stories:
Challenge:
Claiming the European markets in a highly competitive environment. Where and how to start? - Read the Case study
Program outline:
Introduction to Expansion
09:00 - 12:00 (ideally in person)
-
Program overview
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Outline concrete expansion goals
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Define the parameters for your new market(s)
Go-To-Market Strategy
09:00 - 12:00 (virtual)
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Learn from other founders
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Explore Go-to-market strategies and define yours
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Meet individual coaches
One-on-one Coaching Session
to be scheduled based on mutual availability
Succeeding in your Chosen Market
09:00 - 12:00 (virtual)
-
Establishing product-market fit in a new market
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International recruitment and managing a growing team
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Evaluate your orgs' readiness for expansion
One-on-one Coaching Session
to be scheduled based on mutual availability
Next Steps & Feedback
13:30-17:30 (ideally in person)
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Prepare for investment readiness
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Present your fully-formed strategy
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Workshop the feedback
You'll be a good fit if you are...
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The founder(s) of a company with enthusiasm for co-creating strategies and applying new learnings, who can commit to attending all four workshops
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Part of an organization with demonstrated reoccurring revenue and 10-50 FTEs
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Planning to expand to new markets in the future
Costs:
Each participating company can enroll two attendees in the program (ideally co-founders). The upfront cost to participate is €4,950 per company, €2,475 with subsidy. This includes all workshops, materials, and coaching sessions.
Das Außenwirtschaftszentrum Bayern's subsidy for expansion services (50% of program cost) for expanding/scaling startups is available for program participants. To be considered for the subsidy, a separate application is required. Interested startups should first apply to the program. After confirmation of enrollment, we will support your subsidy application.
Acceptance into the Expand Globally: Bavarian Edition does not guarantee receipt of the subsidy. In order to be considered for the subsidy in advance of the program dates, we request all interested startups complete their program application by July 15th, 2022.
Questions?
Unsure if Expand Globally is right for you?
Book a free 15 minute consultation with learning manager Cassandra Many